Start here: digitizing with Wilcom
Both tools only look as good as the file behind them, so the day opens on the shared foundation: a clean vector logo taken into Wilcom and converted to a machine-ready stitch file, then manipulated for the nuances that make embroidery read as custom rather than clip-art, including stitch types, directions and underlay.
Submit a logo when you register and it might be the one we digitize live.